Our story
If you’re reading this, you’re beautiful.
Born in the UK 2025
Our Story
Sync Beauty was born in the UK from a simple belief shared by two founders: beauty shouldn’t be complicated - and it certainly shouldn’t ask you to be someone else.We were tired of routines with ten steps and formulas full of compromises. So we created our own answer: effortless products powered by clean, conscious, high-performance formulas. Vegan. Cruelty-free. Designed to work with you, not on you.Because here’s what we know for sure: you are already beautiful. Everything you need is to simply highlight your own beauty.
Our Mission
Your natural choice, every day
To create effortless beauty essentials with skin-loving formulas — products that enhance, never mask. We believe makeup should feel like the best version of your skin, your lips, your glow.
Our Vision
Beauty as nature intended
A world where beauty starts with self-acceptance. Where your routine takes minutes, not hours — and leaves you feeling more like yourself, not less.
The Journey So Far
And this is only the beginning.
2025 — Harrods, London. In June 2025, Sync Beauty arrived on the shelves of the world’s most iconic department store — and in H Beauty, across 6 stores in the UK.
2026 — Europe. In June 2026, we crossed borders. Sync Beauty launched with Skins in 20 stores across the Netherlands, Germany and Belgium.
35Stores worldwide
21Countries
40.000+Happy customers
Our Community
In sync with you
Stay in sync.
Simple, natural lip care that keeps up with your day — wherever it takes you.
Shop the collection →Find us in a store near you